Discuss at least TWO potential risks that the company from the scenario may encounter in entering the new market and describe the impact to the company.

Conduct a SWOT analysis of the company in the scenario by identifying at least two internal strengths.

Conduct a SWOT analysis of the company in the scenario by identifying at least two internal weaknesses.

Conduct a SWOT analysis of the company in the scenario by identifying at least two external opportunities.

Conduct a SWOT analysis of the company in the scenario by identifying at least two external threats   Based on the SWOT analysis from B1 – B4, identify TWO strategic recommendations for the company.


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