Paper details:

1. consumer behavior in relation to perception of the product.

2. how motivation and personality influence consumer behaviour.

3. Please reference mainly to Book Hawkins, D. I. & Mothersbaugh, D. (2016). Consumer behavior: Building marketing strategy. (13th Edition). McGraw-Hill. 9781259232541.

4. Add other sources, as well.

5.Please include details on what your readings covered and provide ideas and opinions on the overall content in the readings.

6. Provide examples where appropriate and express opinions with research to substantiate.

7.Your responses must be comprehensive, using terminology and concepts presented in the primary textbook as well as supplementary resources.

8. Be sure to write in complete sentences and use good grammar, double-spacing, 12 point font, with one inch margins.

9. Be sure to cite your resources and provide the references using APA 6th edition format. 10. Remember to reference all work cited or quoted by the text authors.