Topic:Behavioral effects of binge watching and its sociocultural impact on millennials.

This is a master’s topic on how does binge watching TV shows (Specifically through online streaming services like Netflix and Amazon prime video) changes the way how one would perceive the world after immersing themselves in an engaging experience. For eg, does binge watching a show based on gang rivalry (Peaky blinders) makes the person prone to violence? What motivates an individual to binge watch? Does an individual binge watch a show to be more socially relevant?

The above questions are based on the following theoretical frameworks: Users & Gratification Theory (Katz, 1973), Mood Management Theory (Zillman & Bryant, 1985) & Cultivation Theory (Gerbner, 1966)


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