Writing a 2200 word report ( don’t write introduction and conclusion) covering all the following aspects:
Discuss the value proposition
Discuss main industry vulnerabilities and market dependencies
Discuss the business strategy
Discuss how the business is financed and what the revenue model is
Identify and discuss who the suppliers of your business could be
Discuss what kind of people the business should recruit

B: Individual Business Report Detailed Criteria Points 3 4 5 Weight Merit Distinction Outstanding
1. Discuss 20 A clear A very good An excellent the value discussion of discussion of discussion of proposition How value  (Focus) proposition  was defined.
how the value The discussion how the value proposition was well proposition was
was defined. managed with defined. The supporting discussion was materials. very well
managed with extensive supporting materials.

2. Discuss main 10 No attempt The The The discussion The discussion The discussion is
industry to provide discussion is discussion is is good and is strong and strong and can
vulnerabilities a very weak weak but can can clearly can clearly clearly
and market discussion. with little data somehow demonstrate demonstrate demonstrate the dependencies provided demonstrate the link to the the link to the link to the
(Synthesis and based on the the link to the data (either collected data collected data
Soundness) research. data (either primary or (either primary (either primary or
primary or secondary). or secondary) secondary) with
secondary). with some very good
supportive supportive
discussions. discussions.

3. Discuss customer requirements (Synthesis and Soundness)
10 No attempt to provide a discussion.

4. Discuss the business strategy (Clarity of the Structure)
10 No attempt to discuss the project scope.

.The discussion is very weak with little data provided based on the research. Business strategy is inconsistent/inappropriate with the business.
The discussion is weak but can somehow demonstrate the link to the data (either primary or secondary).

The discussion is good and can clearly demonstrate the link to the data (either primary or secondary).

The discussion is strong and can clearly demonstrate the link to the collected data (either primary or secondary) with some supportive discussions.
Business strategy clearly defines the business with some discussions.
The discussion is strong and can clearly demonstrate the
link to the collected data (either primary or secondary) with very good supportive discussions. Defines Business strategy clearly the business with very good discussions.

6. Discuss how 10 No attempt to provide a discussion. The discussion is very weak with little data provided based on the research and does not align with the business strategy. The discussion is weak but can somehow demonstrate the link to the data (either primary or secondary) and is generally align with the business strategy. The discussion is good and can clearly demonstrate the link to the data (either primary or secondary) and is well aligned with the business strategy. The discussion is strong and can clearly demonstrate the link to the collected data (either primary or secondary) with some supportive discussions. It is very well aligned with the business strategy. The discussion is strong and can clearly demonstrate the link to the collected data (either primary or secondary) with very good supportive discussions. It is very well aligned with the business strategy.
the business is financed and what the revenue  model is.
(Synthesis and Soundness)
7. Identify and 5 No attempt to provide a discussion. Weak understanding of suppliers and/or supplier chain. No evidence showing the link to the business. Good understanding of suppliers and/or supplier chain. There is clear discussion of how they are related to the business. Very good discussion of how supplier and supply chain may have affect the business and clearly identify who they could be. Excellent discussion of how supplier and supply chain may have affect the business and clearly and appropriately identify who they could be. Outstanding discussion of who and how supplier and supply chain may have affect the business. A proper plan of how to build the connection is in place. discuss who the  suppliers of your  business could  be (Synthesis and Soundness)
8. Discuss what kind of people the business should 5 No attempt to provide The job description provided is The job description provided is The job description provided The job description provided The job
description  provided recruit (Synthesis and Soundness)

9. Engagement 10 and Impact (Synthesis and Soundness) a discussion.