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  2. Discuss the Communication Model (Process). Explain how encoding and decoding is useful in marketing communication. How promotion mix varies by product or target market? Explain.

Discuss the Communication Model (Process). Explain how encoding and decoding is useful in marketing communication. How promotion mix varies by product or target market? Explain.

Discuss the Communication Model (Process).
Explain how encoding and decoding is useful in marketing communication.
How promotion mix varies by product or target market? Explain.
What is Integrated Marketing Communications (IMC)? Why is it so emphasized in marketing?
How does Push and Pull Promotion differ in marketing?
How would you evaluate an advertising campaign? Discuss.
What is Media Scheduling Metrics? How can they be useful to a marketer? Explain.


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