1. Explain why you chose this EMNE and this particular foreign host market.
2. Discuss the assessment of host country business environment (600-700 words) Using a PESTLE framework.
3. Discuss the impact of distance on this investment between the home and host country (400-500 words).
4. Discuss the assessment of the opportunities and risks in the host country (300 words) In effect bringing sections 2 and 3 to a conclusion.
5.Explain the competitive analysis of the EMNE (1000 words) Use VRIO framework to do a competitive analysis of your EMNE in this host market – you also need to reflect on how these resources translate in this host environment as well.
6.Conclusion and recommendations (400-450 words) Based upon everything above would you recommend that the EMNE enter this market (if it has not yet done so) and recommend a suitable entry mode etc and why. If they have already invested – what would you suggest now within that market and why.