Dears,

Please answer the following questions and ensure it’s plagiarism free:

Q1: (300 Words)

Change management is a systematic approach to dealing with the transformation and changes of organizations goals, processes or technologies. During the times of change, people tend to resist change and stick to old processes and habits.

Write an essay to discuss the following:

1- Why is it important for businesses to change?

2- What are the main reasons for people to resist change?

3- Link the above discussion to the current situation of employee working remotely due to COVID-19. How were organizations able to cope with the new situation? Support your discussion with relevant examples.

Q2: (300 Words)

One of the foundations of Amazon’s success is the company’s intelligent use of CRM (Customer Relationship Management). Amazon’s CRM software captures customer data at the point of purchase, which it uses to instantly customize its users online experience.

Amazon’s interface is simple and easy to use. Customers can view their own order history and how much they’ve been spending. Returns are handled easily through the system. Re-ordering is a breeze and purchases can be tracked through every state of the delivery process.
CRM software allows Amazon to collect personal and payment details and makes it very easy to customers to buy products again. It sends tailored offers, promotions and recommendations to customers based on their past purchases and interests.

Customers can deal with almost every issue they might have through their accounts. And if there’s something that does require a customer to speak with a customer service assistant: CRM to the rescue again. Amazon staff have customer details, meaning quick and efficient resolution to all problems – and more satisfied customers.
Amazon’s use of CRM has been influential in the growth of its services. With these smart and automated practices, it’s not hard to see why Amazon are crushing the competition.
Required:

A. Discuss what is meant by relationship marketing and discuss at least four of its benefits for Amazon.

B. Discuss the relationship between relationship marketing, customer lifetime value, satisfaction and loyalty and profit.

Q3: (300 Words)

Jane had worked for a recruitment consultancy for some time but felt that she never really fitted in. This was largely because she worked part-time in order to fit in her childcare responsibilities. As a result, she missed the regular team meeting that was held at a time when she was not working. As the company refused to be flexible and move the meeting, she was left out of key decisions and lacked the opportunity to be able to contribute her thoughts in terms of the organizational direction and strategy.

In light of the above:

A. Discuss in some details the five levels proposed by Maslow’s theory.

B. Evaluate the level of Maslow’s need that Jane was stuck on. What could the manager do to motivate her?