ASSIGNMENT

Mobile technology gives businesses the ability to be in touch with anyone, anywhere, at any time. Innovative usage of social media networks and platforms can maximize the results of your mobile social media campaigns. It helps you boost brand and product awareness, improves user targeting, and increases engagement with customers. That is why social media professionals must follow format guidelines for each social media platform, including a mobile-friendly approach.

Working as a social media professional, discuss with your colleagues how you can defend the necessity to modify your businesses’ social media strategy to support a mobile-first perspective? Use specific examples from the course resources, your own research, and your experiences.
An effective mobile social media campaign was Coca-Cola’s “Share a Coke.” They made Coke bottles with different names. That campaign was geared towards social media users. Their ads featured the hashtag #ShareaCoke, and it invited users to take a photo with their Coke bottle and share it on social media. Coca-Cola’s social media campaign resulted in hundreds of thousands of user-generated photos, which made the campaign go viral on social media platforms. Why do you think it was so successful? In your post explain your rationale.