Submit a paper (2-3 pages) that addresses these questions:

1. What is the value of a brand in the lodging industry?
2. Does the “Wyndham by Request” initiative create a competitive advantage? If so, how? Is the advantage it creates significant?
3.What is your evaluation of the Wyndham by Request program? What would you do if you were put in charge of the program?
4. Identify the main systems and personnel required to effectively use this program.
5. Critique the use of dedicated property-level personnel, the Wyndham ByRequest managers
6. Interpret and evaluate Wyndham’s unique highly integrated organizational structure

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