Entrepreneurship & Innovation Assessment-2022

Task A
A. Drawing on the knowledge gained from this module and relevant readings, critically
evaluate the applicability of Innovation by a company of your choice – this could include
your current or target employer or your own company). You are required to examine how
innovation-oriented the business is, providing apposite justification based on sound
readings. Further, you shall cover innovation concepts on the TWO following aspects:
• Use of Business Models – explain the purpose of business models and critically evaluate
their application in the case of your chosen business
• Marketing Challenges associated with innovative businesses and methods to overcome
them.

Task B
B. Drawing on the knowledge gained from this module and relevant readings, critically evaluate the following:
a) Choose a country that has a national innovation policy and critically evaluate it.
AND
b) Critically analyze the methods by which a company can recognize opportunities
and generate ideas for new products.