LSBF


Module

Strategic Sales Management
Assignment
Title
Developing a new sales strategy for a company of your choice
Assignment
Type
Individual Assignment
Word Limit 3,500 – 4,000
Weighting 100%
Plagiarism When submitting work for assessment, students should be aware of
the LSBF guidance and regulations concerning plagiarism. All submissions
should be your own original work.

You must submit an electronic copy of your work. Your submission
will be electronically checked.

Harvard
Referencing &
Special
Instructions
The Harvard Referencing System must be used. The Wikipedia website
must not be referenced in your work.

You are allowed to upload only ONE attachment (e.g. an Excel sheet) in
addition to your original assignment, unless there is a requirement for more
than one document in the assignment brief.

You must upload your assignment in PDF or Word document format. Your
paper will not be graded if it is submitted in any other format.

If you submit your assignment as a PDF version, please include the exact
word count of the assignment on the title page.


Learning
Outcomes
On successful completion of this assignment you will be able to:

1. Critically assess the main approaches to strategic sales management;
2. Assess the global sales environment and critically evaluate its impact on
sales strategy formulation for a given global organisation;
3. Evaluate the current strategic sales management practices in an
organisation and identify and critically evaluate suggestions for
improvement of these practices;
4. Construct and apply models for sales strategy implementation;
5. Synthesise and critically evaluate a strategic sales analysis and plan for
a global organisation.