read “Zappos” case and “Kotter – Leading Change”.

– Follow the assessment task and guidelines below for the coursework.

Assessment task:
1. Evaluate the holocracy change programme at Zappos. Use Kotter’s change framework to analyse the difficulties Tony is experiencing.
2. The culture of Zappos is often credited with contributing to the company’s success. Given your understanding of organizational culture attached, do you think this is attribution is correct?
3. Zappos employees are renown for being highly motivated. Why do you think they are so motivated?
The assignments will be marked based on:
1. The correct application of relevant and appropriate frameworks and concepts from the sessions attached.
2. The accuracy of answers and the validity of the justification.
3. The quality of the writing and the clarity of the answers.
General advice:
Answers that adopt a ‘shotgun’ approach and include significant material unrelated to the questions posed will lose marks.


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