Description

Strategic analysis consisting of: Part 1: 2 trifold brochure, Part 2: 1500 Words 10%+ (including references, tables, figures/diagrams) appendices and cover sheet are excluded in the word count.

The main objectives of this assessment are to develop: –

(1) A critical understanding of application of strategic management theories into business practices of firms

(2) Evaluate the nature and complexity of strategic management practices and examine strategic change issues in the strategy process.

(3) Critical skills with regards to the ability to appraise and synthesise the strategic analysis of an organisation to craft appropriate strategic recommendations.

(4) Written communication skills in the form of written reports.