Evaluate the present strategy for Guard and Sung's and King's proposed strategies.

Evaluate the present strategy for Guard and Sung’s and King’s proposed strategies.

2. Each of your answers for questions #1, #2, and #3 should be SEPARATE paragraphs, and each separate paragraph should be numbered. These numbers must match each of the 3 questions you need to answer.

3. Type your paper using a 12 point size type font.

Question:
Evaluate the present strategy for Guard and Sung’s and King’s proposed strategies. How should the promotion money be allocated? Should investment-spending market tests be run first? Why? Explain.