Post a one page summary and reflection for each current article(s) you have researched read. (Article Links are provided and examples provided)

 

ARTICLE 1

Objective: Evaluate the trend toward the functions of marketing in the hospitality industry.

Summarize and reflect on the article:

https://skift.com/2020/07/28/executive-qa-why-covid-19-will-bring-a-shift-toward-personalized-experiential-based-loyalty-programs/

 

ARTICLE 2

Objectives: Appraise the service marketing in the international hotel and restaurant industry.

Summarize and reflect on the article:

https://www.hospitalitynet.org/opinion/4098416.html

 

ARTICLE 3

Objectives: Understand of behavior of hospitality consumers.

Summarize and reflect on the article:

How Covid-19 Is Reshaping Consumer Behavior — and What That Means for Travel Brands Right Now