Segment 4: Burberry in Fashion: Superbrand Chic

The goal of place strategy in terms of the customer value equation is to add value without increasing cost.

Retailers face three strategic issues that affect place strategy.

Instructions:
1. Pick one of the strategic issues below.
Market Niche
Location
Merchandise Assortment
2.Explain at least three elements marketers need to consider when it comes to that strategy.
3.Explain how Burberry implemented innovative “place” strategies to create value for current and potential customers.