###SCENARIO###
One of pharmaceutical distribution reseller’s new products will be launched in South America. Company executives want help in creating a solid supply chain strategy for their South America launch considering how to leverage the Buyer Power aspect of Porter’s Five Forces.###

***Explain how Buyer Power is used to develop the supply chain strategy.***

***Determine how Buyer Power works together with the other 4 Forces Five to evaluate growth potential and develop the overall strategy.***