1. UCB has appointed you as research consultant to construct a questionnaire which addresses the client brief objectives, using a maximum of twenty questions.

2. Explain the purpose of the various questions in meeting the objectives, i.e. what information you are expecting to discover from specific questions. In addition, explain the appropriateness of the question format e.g. why open/closed? Multiple-choice? Scaled or rated? Etc. Please show evidence that you have consulted/used theory on questionnaire construction to support your decisions related to question choice.

3. Explain how you would undertake an analysis of the results? In your analysis, which questions could be cross referenced to provide further insight?

4. How does the questionnaire address the campaign messages (client brief, objective 3)?

5. In addition, to this quantitative research questionnaire, which other qualitative research method(s) would you undertake and why (i.e. how would this help you to fully achieve the objectives)?