Collis, J. & Hussey, R. (2013) Business Research: A Practical Guide for Undergraduate and Postgraduate Students. 4th ed. London: Palgrave-MacMillan.

Chapter 10, ‘Collecting data for statistical analysis’ (pp. 195-224)

Chapter 11, ‘Analysing data using descriptive statistics’ (pp. 225-257)

Journal:

Fan, W. & Yan, Z. (2010) ‘Factors affecting response rates of the web survey: A systematic review’. Computers in Human Behavior, 26(2), pp. 132-139.

Return to your chosen research topic-problem identified in the 2 attached word files below and consider a quantitative approach

In approximately 350 words, explain how your research ideas could take the shape of a quantitative research project.

In formulating your Key Concept Exercise, consider the following questions:

What specific methods would you implement for data collection and analysis?

What type of data would you need to tackle the research question(s)?

What are the strengths and weaknesses of the research design?

Can you recommend ways to maximise the validity and reliability of the data to be collected?