Learning Outcomes: After completing the module should be able to:

1. Distinguish between organisational types.

2. Identify their key stakeholders and evaluate their needs and influence.

3. Explain the nature of the national environment in which an organisation operates and its impact on selected businesses, including economic, political and legal factors.

4. Examine the behaviour of selected organisations in their national and international market environments.

5. Identify, select and use a range of economic tools to determine appropriate business decisions under different economic, political and legal constraints.


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