This paper consists of the first half of a marketing case.

1. What is a marketing case
2. Components of a marketing case
3. Rationale
3. Research Approach
4. Exec Summary and background
5. Example of a very good marketing case.
6. The task brief

As mentioned, the first half of a marketing case which consists of choosing a company/product, explain the rationale, executive summary, Introduction , objectives and purpose , and identify problems and dillemas.