Module 9: Digital Tactics (Part 2)

Connect
Review the list below and consider which tactic (if any) you would pay attention to if you were already looking to purchase a new vehicle.
A high quality blog – it contains many images, explains why a particular vehicle is great and contains a fillable form, so that a dealership representative can contact you with more information or a test drive opportunity.
An email sent directly to your inbox – it contains three key features and benefits and a phone number to call and set up an appointment to take advantage of a limited time offer.
A high quality video – it explains how the car works, how it drives and it contains a clickable button to set up a test drive.
Learning Materials
By the end of this module, you should be able to:
Explain the use of content marketing, email marketing and user experience to achieve a digital marketing goal and
identify the strengths and weaknesses of content marketing, email marketing and user experience to determine their role within a digital strategy.