You work at TalkBox, a company that develops and supports software solutions for workforce collaboration. Its vendors include a number of multinational corporations in English-speaking companies. TalkBox is considered a technology, media, and telecom (TMT) business. Following recent and rapid growth, TalkBox is considering expansion into a variety of global markets.
In order to prepare the leadership team for success in assessing these markets, your supervisor, Jim Novik, has asked you to create a presentation comparing the market attractiveness of two countries from the list previously culled from the leadership team. After choosing the two countries, you will gather information about the most important factors relating to TalkBox and explain the specific risks of internationalization. In addition, you will explain how different entry modes could be employed by TalkBox leadership.
Your supervisor, Jim, would like you to present your findings to the leadership team at its next meeting. He’s asked you to include the following:
What to Submit
Every project has a deliverable or deliverables, which are the files that must be submitted before your project can be assessed. For this project, you must submit the following:
Use the Market Attractiveness template to complete a 10- to 15-slide presentation with detailed information on the slides, not in speaker notes.
To assist you in developing your presentation, your supervisor has provided you with the following list of countries targeted by TalkBox for potential expansion. To complete your analysis, choose two countries from different geographic areas:
North and Central America