Finance for Strategic Management

Writing a case study report involves following a few rules. These are as follows:

A case study report is not an essay: it is a call for action, to be read by the company’s managers and executives. Thus, it is of the utmost importance to state immediately, in the introduction, the report’s conclusion (the action to be considered). This will avoid lengthy argument and digression. The report should then set out the reasons for this recommendation, rather than being written in an “investigative” mode which only identifies the solution at its conclusion.

A written report is a means of communication: to facilitate this, it should include a table of contents, page numbering, and all the other basic requirements of a properly formatted document.

Finally, some pitfalls to avoid:

 A case study report should not simply paraphrase the text provided. Avoid at all costs rewriting the case word-for-word, or copying figures, tables or graphs already included in the case study.

 The presentation style of a document is as important as its content: both elements affect the reader’s perception of the analysis proposed. The report should be written in a simple, direct and concise style.

 Lastly, subjective phrases such as “it seems”, “I (we) believe”, “in my (our) opinion ”, and “it is obvious that” should be avoided.

Sources of information:

1- Lecture Handouts.

2- Economic reviews issued by world practitioners and educational houses

3- Business Journals.

4- Online articles

5- Public data available about the Company.

Guide Lines:

1. Show clearly your reference in accordance to the standard report writing.

2. All tasks should not exceed 25Slides Tops.

3. Use Excel for any calculation and attach it to Word paper work with illustration for all formulas and rules.

4. All required information available in attached sheets to help in answering.