Alignment and Execution

Question 1
Good strategy alignment hinges on a company’s ability to properly define its vision and mission.
Even so, it is common for organisations to confuse both elements. Provide an overview of role of
an organisation’s vision and mission, clearly highlighting the differences between both
components.
(800 words)

Question 2
Financial measures and metrics are commonly used to evaluate  the alignment of a company’s
strategy to its operations and the execution success of the strategic initiative. What are some
of the weaknesses of using financial measures in such evaluations?
(800 words)
I selected 4 sources but it can be more or less.