To begin your analysis, find a few examples of companies that have switched advertising agencies recently. This can be done through research using sources such as Advertising Age (Links to an external site.), AdWeek (Links to an external site.), PRWeek (Links to an external site.), and The Wall Street Journal (Links to an external site.).
Your research should focus on determining the reasons they decided to switch agencies and their rationale for choosing their new agency. Discuss the implications of your findings with respect to client–agency relationships. Do you think the advertising campaign and messages being developed by the new agency are better and/or more appropriate for the company than those of the prior agency? Why or why not?