In this activity, research the Southwest Airlines Company and write an essay based on the concepts learned this week. essay should be at least two (2) pages, double-spaced with proper references and adhere to citing format per APA guidelines. Use at least two (2) scholarly sources with intext citations supporting your essay. Don’t forget to include a cover page, introduction, body, and conclusion for your essay.

Review the company’s information from their website and search for information from the Hunt Library. Respond to the following in an essay format:

From the assessment of Southwest Airlines, identify and describe in detail at least one of Porter’s generic competitive strategies Southwest has been using.
Assess Southwest’s opportunities and threats.
Describe a plan for implementing at least one opportunity strategy.
Explain two current threats that potentially could threaten Southwest’s business operations.
Now that you’ve identified one of Porter’s competitive strategies and assessed Southwest’s opportunities and threats, describe at least one recommendation for Southwest to be more competitive in a global market.