The objective is to describe and evaluate a strategic management plan , and then recommend one to an organisation of your choice using concepts used in class.

Describe and evaluate – Strategy frameworks to be used:

– Company introduction: Mission/Vision Statement plus five-year revenue and profits (or proxy if not available)

– External analysis

• PESTEL

• Five Forces

– Internal analysis

• VRIO

• One more framework depending on company (e.g., competitive, corporate, international, platform strategy, etc.)

• Recommendations: How can the organisation improve its positioning/performance?