Table of Contents ) Module Eight ) 8-1 Discussion: Decision Makers

8-1 Discussion: Decision Makers –

How do decisions made by buying teams and organizations differ from decisions made by a single, individual consumer? How are they comparable? In responding to your peers, examine the many factors that differentiate individual consumer decisions from organizational and industrial purchase decisions.

To complete this assignment, review the Discussion Rubric PDF document. Rubrics
ffl Discussion Rubric: Graduate