Samsung, Firefox, Intel, BMW or any professional sports team.

2. Develop a one page executive summary with the following elements (6 points):

a. Short description of the current state of the company/brand/product/servicei. What is going well and what needs to changeb. Description of the goal of the advertisement.

i. How does the ad achieve its goal, support with theories/class content (use at least two topics/theories in your ad design, such as emotion or attitudes)

c. Target market(s)i. Justify the significance of your selected target market(s), why would they find the ad appealing.

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