NBA Basketball Playoffs

1: How does the event use Commercialisation & Sponsorship to promote its image?

2: Who are the main stakeholders in the event & what is their role?

3: What key ethical issues have been faced by the event in recent years?

4: Evaluate approaches to segmentation, targeting and product positioning in the sports sector

5: Assess factors effecting buyer behaviour in sport

Must include

Use charts & diagrams
Straightforward, clear, and convincing critical analysis. Contradictory evidence or views analysed.

Conclusions that bring together relevant points and make recommendations for the future.

The bibliography at the end has a clearer list of sources- arranged alphabetically: author, year, publication, publisher, url and date accessed.