How has the marketing mix concept evolved over the years? In regards to a product or service offered by your organization, how effective is its current marketing mix? What key change to its marketing mix would you suggest to provide for sustainable growth and greater competitive advantage?

In an approximately 350-word response, address the following issues/questions:

How has the marketing mix concept evolved over the years? In regards to a product or service offered by your organization, how effective is its current marketing mix? What key change to its marketing mix would you suggest to provide for sustainable growth and greater competitive advantage?
Be sure to support your changes with references to at least two peer-reviewed journal articles and other, prior experiences.
To construct your Key Concept Exercise, consider the following questions:
What led to the development of the 4P model and subsequent variations?
What are some of the competitive strategies for market leaders, market challengers, market followers and market niches and how do they relate to the formulation of a marketing mix?
What is the role of competence in providing for sustainable growth in organisations with respect to the marketing mix?
What are the products or services offered by your organisation? What strategies has your organisation developed in terms of marketing mixes and product life cycles?

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How has the marketing mix concept evolved over the years? In regards to a product or service offered by your organization, how effective is its current marketing mix? What key change to its marketing mix would you suggest to provide for sustainable growth and greater competitive advantage?

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