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  2. How have the companies been successful in charging high prices to the brand’s consumers, despite the low costs of manufacturing?

How have the companies been successful in charging high prices to the brand’s consumers, despite the low costs of manufacturing?

TASK

Give two examples of brands where manufacturing costs are well below the selling price. With that in mind provide answers to the below questions;

1. How have the companies been successful in charging high prices to the brand’s consumers, despite the low costs of manufacturing?

2. How is customer information used as a part of the pricing strategy?


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