Task: Essay
For this assignment you are researcher looking at relevant issues within the concepts and practices of data analytics and big data, such as how big data is being used in businesses and its importance.
Your research question is: How is big data being used by businesses? What is the importance of big data and big data analytics to business?
You are required to write up your research as an essay of no more than 1,500 words (+/- 10%):
– Describe the definitions and origins of data analytics in business and big data.
(20 marks)
– Discuss what data is available to businesses and what analytical tools and tests are available. Select a business (or no more than three businesses) to use as an illustrative example of how big data is being used.
(40 marks)
– Identify the uses of data analytics and the purpose and benefits of big data analysis.
(25 marks)