Question 1
Using a graphic organizer of your choice, create a visual graphic which expresses your response to the following two questions:
○ How is triple bottom line theory relevant to global marketing or marketing in your country or work place?
○ How is triple bottom line theory relevant to your future career?
● Post your graphic organizer as an attachment. Use your creativity to make it appealing and clear enough for your classmates to be able to understand, reflect, and comment on it.
For editable graphic organizers, please check out (see syllabus):
Free Graphic Organizer Templates
8 Editable Graphic Organizer Templates for Google Apps
Question 2
Consider the various marketing misconceptions introduced in Chapter 1 of the course textbook, Exhibit 1.1. You should have the textbook for this course. However, to assist, use the uploaded the file with Exhibit 1.1 in GAP in week 1. It is entitled Exhibit 1.1 for the New Year’s Day – Holiday DQ and it contains Marketing Misconceptions: What Marketing Is Not
a. Pick any two of the marketing misconceptions and develop a specific example of each from your own experience with firms and brands.
b. Can you describe another marketing misconception of your own – of what marketing is not-that is not addressed in the chapter exhibit?
c. How will it be beneficial for a new marketing manager to understand the misconceptions and the realities that exist about marketing?
No plagiarism please and you can refer the textbook mentioned below
| Marshall, G., & Johnston, M (2019). Marketing management (3rd ed.). McGraw-Hill Higher Education.
Print ISBN: 978-1259637155 eText ISBN: 978-1260157857 |
