ASSIGNMENT

Bolstered by the continuous advancement of technologies such as VR/AR/MR and blockchains, metaverses are anticipated to become a dominant Internet-based platform. The rise of the metaverses may impact marketing tactics and strategies of businesses of all sizes. (200words for each question)

1. How might consumers behave differently in metaverses than in the offline world or previous generations of internet-based platforms (e.g., ‘traditional’ ecommerce websites, shopping apps)? Please provide a concrete example to illustrate each behavioral difference you identify.
2. What NEW marketing approaches might be possible in metaverses (but are not implementable in the offline world or using previous generations of online platforms)? Provide a concrete example to illustrate each new approach you identify.