1 Esssay 2 topics, each topic must be 500 words.

topic 1. A PR professional is as much voice for the public as a voice for the organisation to the public. (500 words)

topic 2. The business of an organisation is to make a profit, nothing more.

both topic Must include the following : -Demonstrate your knowledge of the history and continuing ethical debate surrounding the practice public relations and its sub-discipline corporate social responsibility to synthesise a balanced argument on the topic.

-Engage in a critical debate to evaluate contemporary public relations practice as required; reflecting upon your own viewpoint in relation to those of others.

-apply critical reasoning to question relating to PR,analyse proposition

-must look at arguments which tend to support the proposition and arguments which tend to refute it and reach a conclusion

• Identify and analyse at least 2 concepts relevant to contemporary ethical and CSR issues within public relations and
Demonstrate an awareness of personal responsibility and professional codes of conduct in relating to PR practice,

Critically analyse all and apply to the chosen topics: • PR ethics, media and society

• Code of ethics

• PR today our rights and conflict of interest

• CSR and the limits of organizational responsibility

• Exploring CSR case studies

• Profit motive and societal imperatives