STAKEHOLDERS AND KPIS
a) You are required to identify the stakeholder of the company given the nature of
its operating environment clearly justifying your choice of stakeholders, stating
which ones are identified in the annual report or any other standalone dated
report.
b) From the annual report and accounts, examine the key performance indicators
disclosed by the company and, giving your reasons link these to the stakeholder
groups.
c) Identify any key performance indicators which you believe are missing, and again
link these to the stakeholder groups with your reasons as to why their inclusion
would be beneficial.
Identify missing KPIs by:
Assessing whether the KPIs are fit for purpose. Are they the best indicators
of the critical success factors of the company under investigation.
Do the disclosed KPIs align with the information needs of the identified
stakeholder groups.
Conducting a peer review (what KPIs have competitors identified)
Align these KPIs with stakeholders and provide reasons
(you may make use of models as part of your justification e.g.
Freeman’s stakeholder review questions, Frederick’s
stakeholder analysis, Me

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