Aim – Critically examine the impact of the Qatar Diplomatic Crisis on the reputation / image of Qatar Airways in order to propose recommendations on how the airline can recover its position / market share.

^ need to finalise aim however leaning most toward the following;

Critically examine the impact of the Qatar Diplomatic Crisis on the reputation of Qatar Airways in order to propose recommendations on how the airline can recover its position within the market.

Objectives –

1. Define and explain the concept of international diplomatic relations between different states (Lit review)

• From a general broad perspective
• Use of textbooks etc
• Mention of Economic free trade deals

 

2. Identify the key criteria that constitute effective diplomatic crisis relations within the context of the aviation industry (Lit review)

• Narrow down into the aviation industry

 

3. Conduct a timeline of the Qatar diplomatic crisis and examine the impact on the reputation of Qatar Airways (Findings and Analysis)

• Started around 2016/17
• Include government body websites such as, ICAO, IATA, FAA, EASA

 

4. Complete a SWOT Analysis on the current reputation of Qatar Airways

• Summarise key findings within a SWOT analysis

 

5. Propose recommendations and strategies on how Qatar can rebuild its reputation

• Give my strategies on how Qatar Airways can restore its reputation looking at Best Practise)