Business Plan
Identify the target country for expansion of this business to Japan. Build a case for why this country is a good choice for expansion.
The slides should only cover the following –
Market conditions in the proposed host country
Market size and growth trends (make sure to identify your target market carefully here)
Local competition
Customer demand / values influencing product choice
Type of market competition
Formal institutions
Legal system
Business practices
Political stability
Economic system
Currency and economic stability (look at the last 24 months of the currency exchange rate, is it fairly stable?)
Market entry barriers
Administrative regulations / “red tape”
Taxation and interest rates
