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  2. Imagine that you’ve been hired by Fitbit, the wearable activity tracker, to conduct focus groups on your campus to get a better sense of how Fitbit can be as relevant and useful to college students as possible (obviously after the pandemic). How would you go about setting up the focus groups? What are the primary issues on which you would concentrate with the focus groups?

Imagine that you’ve been hired by Fitbit, the wearable activity tracker, to conduct focus groups on your campus to get a better sense of how Fitbit can be as relevant and useful to college students as possible (obviously after the pandemic). How would you go about setting up the focus groups? What are the primary issues on which you would concentrate with the focus groups?

Recognizing Opportunities and Generating Ideas

Assignment for class – MGT 330 – Entrepreneurship.
Textbook: Entrepreneurship: Successfully Launching New Ventures, 6th Edition. Barringer and Ireland. Published by Pearson/Prentice-Hall.
1. Read Chapter Two Notes (attached)
2. Chapter Reflection/Summary (600 words):
A summary of the main chapter points (500 words) using your own words and a brief (100 word) personal reflection of what was personally most interesting or useful to you from the chapter.
3. Answer the Application Question below (500 words):
Imagine that you’ve been hired by Fitbit, the wearable activity tracker, to conduct focus groups on your campus to get a better sense of how Fitbit can be as relevant and useful to college students as possible (obviously after the pandemic). How would you go about setting up the focus groups? What are the primary issues on which you would concentrate with the focus groups?


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