“Imagine you were given £100,000 by PepsiCo to tap into the next big food and beverage trend, what would you focus on, how you would you harness that trend and take your idea to market? That might be a new product or flavour – but it could also be something broader, like eco-friendly sourcing, the slow food movement or sustainable packaging. Your plan may focus on specific products, new flavours, but could also be offering plastic-free packaging, innovative farming solutions, virtual reality…”