This assignment is similar to a project that would be assigned to a marketer in an international firm. The objective is to develop the branding of a firm’s product for a specific international market. For this assignment, choose any business-to-consumer product to sell in a new country.

The focus is to provide a situation analysis to help the reader understand the company’s branding objectives and choice of country. This is the research portion, so documentation of research results and citation of sources are critical. You should include the following items in 750-1000 words:

Company selection (including description, mission/objectives, and global marketing strategies)
Country selection, including attractiveness compared to alternative countries (use two or three other countries)
Evaluation, including demographic and cultural descriptions
Description of how a product’s pricing is impacted by a combination of such external factors as the macroeconomic environment, government actions, and competitive activities, as well as a company’s own internal cost structure.