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  2. Of the four sets of factors affecting consumer behavior, which most strongly affects how college sports fans consume a sport?

Of the four sets of factors affecting consumer behavior, which most strongly affects how college sports fans consume a sport?

Description

1. What “product” is a college athletics department selling?

2. Discuss how a college sports fan might go through the buying decision process, providing examples for each stage.

3.Of the four sets of factors affecting consumer behavior, which most strongly affects how college sports fans consume a sport?


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