Organizing the Business

You will continue to write about the company you chose in Week 1. This week you will write on the following points below. Your submission should be approximately 2 pages long and use at least two credible resources. Research and review the website of the company you chose for most of this information needed below:

Mission Statement
Provide the mission statement.

  1. Explain the meaning of the mission statement to the company’s employees and customers.
    Strategic Goals
  2. Identify and describe two strategic goals you have located on the company’s website.
  3. How do the strategic goals support the mission statement?

SWOT Analysis

  1. Identify one strength for this business.
  2. Identify one weakness for this business.
  3. Identify one opportunity for this business.
  4. Identify one threat to this business.

Organizational Structure

How is the company structured? Check out Chapter 7 in your book and use any of the descriptions from the chapter to explain how the company is structured i.e. centralization versus decentralization, span of control, tall versus flat organizational structures, and/or departmentalization.


  1. Summarize the mission, the goals, and the SWOT of the organization.

    General Information

Resources for this report:

The company’s corporate website is going to be the main source of information.

You should not copy/paste any parts of your report from a website on the internet.

Provide a citation for any information that is not your own. For example, if you tell how many employees a company has, then include a citation for this data to let your reader know where you got this information.

Your own ideas:

The purpose of any research is to find solid, reliable information and then to form your own ideas about your findings.

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