Colombia- Country Cultural Analysis
For that country, you will survey the political, economic, legal, cultural, trade, and monetary environment. In addition, it is expected to outline the challenges and opportunities of conducting business in the country and provide relevant guidelines for successful international business ventures in the country based on their research about the country as well as international business.
The written report should be 12-15 pages in length (single-sided, typed, double-spaced, and error free (in 11-12 point font), excluding the cover page, table of contents, list of references, and appendices. In addition to the main content, all written reports must include a cover page, a table of contents, page numbers, a list of current references (minimum of 10), and an appendix of key figures, charts, and the like. References should be written in American Psychological Association (APA) format. If you are not familiar with this format, consult manuals in the library. Current references should come from a variety of sources such as journals, websites, and books. Do not use the internet and textbook as your sole resources. You are encouraged to use headers and sub-headers to label different sections of the paper. Since points will be deducted for spelling and grammar mistakes, I strongly recommend that you proofread the report before the submission. The final report is due by April 3rd .
A possible outline that includes major topics for your report is:
Introduction
Brief relevant history
Geographical setting
Social institutions
Family
Education
Political system
Legal system
Social organizations
Religion and Aesthetics
Living conditions
Diet and nutrition
Housing
Clothing
Recreation
Social security
Healthcare
Language
Outline of challenges and opportunities of doing business in the country i.e. analysis and integration of information from other parts of the paper and other country data.
Propose a product to introduce to the country. Specify what you see in this country as an opportunity for the selected product. Specifically, you may want to focus on the identification of the customer segments for your countries of choice and how is your product creating value (what is it) for them?
Executive summary
Sources of information
Appendixes
