Perform an analysis of a failed market entry strategy for Too Good To Go (a platform for restaurants to sell surplus food portions).

1. Two A4 size pages
2. Include executive summary
3. How the entry process failed during an 18-month period from now until March 2022 and why: negative turns of events, warning signs you ignored, protracted decisions,
assumptions that proved false, etc.
4. Text should written as if audience is board of directors as well as operational team.