Select one of the case applications from the textbook.
-Planning for Holiday Shipping at FedEx.
-Shifting Direction.
Perform part of the steps of the strategic management process.
Identify the organization’s current mission, goals, and strategies (today)
Develop the external analysis, identifying the opportunities and threats.
Develop the internal analysis, identifying the strengths and weaknesses.
Make a table to present all of the SWOT areas.
Formulate the strategy to achieve a competitive advantage, and explain how it will be implemented and evaluated.