Media Assessment:
Purpose: Increase awareness of types of media-specific to the healthcare industry.

Monitor print media (e.g. newspapers, magazines) and electronic media, (e.g. radio, television, social media) for commercials promoting healthcare products.

Prepare a 250-300 word summary that assesses the following:

Image vs. service marketing

The “product” being marketed (e.g. good, service, idea, organization)

The medium being used (e.g. newspaper, magazine, radio, television, billboard, internet)

The placement of the promotional piece (e.g. location in newspaper, time of day for radio spot, cable –vs. network television)

The apparent target markets

The ultimate objective (e.g. improve image, attract new business, increase sales volume)