Business Plan
Prepare a business plan for “Brompton Electric Foldable Bicycles”.
Use the below provided template
Business Plan Template- Developing your new business idea
Cover Sheet- Title of your project
Table of Contents- A listing of the contents of your document
Executive Summary: (Approximately 1200 words)
Company Background: (Approximately 300 words)
Company History
Mission Statement
The Marketing Environment- Environmental Scanning: (Approximately 3000 words)
Microenvironment
Suppliers
Marketing Intermediaries
Competitors
Macroenvironment
Political Factors
Economic Factors
Socio-Cultural Factors
Technological Factors
Ecological Factors
Legal Factors
SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
Segmentation, Targeting and Positioning: Target Markets, Market Size, Segmentation Strategy, and Market Opportunities, Product/ Service Characteristics, Positioning Strategy. (Approximately 3500 words). Your product/ service will either be a business to consumer market (b to c) or a business to business product/ service (b to b). Only choose one (4.1 or 4.2) when developing your plan.
Target Market- Business to Consumer Markets
4.1.1 Demographic characteristics:
4.1.2 Psychographic characteristics:
4.1.3 Benefits sought:
4.1.4 Usage rate:
4.1.5 Geographic location:
Target Market-Business to Business Markets
Demographic Characteristics
Industry Type
Company Size
Location
Operating Variables
Technology
Types of User
Customer Capabilities
Purchasing Criteria
Product/ Service Characteristics
Brand Name and Product/ Service Name
Features and Benefits
Points of Differentiation
Positioning and Perceptual Map
Communication
Financial Considerations: (Approximately 1500-2000 words)
Price Strategy and Competitive Position
General Pricing Strategy:
Profit Maximization Strategy:
-OR- (choose 5.1.1.1 OR 5.1.1.2- not both)
Market Share Pricing:
Comparative Pricing Strategy:
Market Share
Sales Forecast
Summary: (Approximately 500 words)
